Through the newly-created Recommendation IndexSM, marketers can now gain unprecedented insight into which brands are most recommended, how and why – both over time and against competitors.
The Recommendation Index provides brands and marketers with a profound competitive advantage by shedding insight into the triggers driving purchase decisions, while helping brands become the most talked about and recommended in their category.
Developed by leading firms Zócalo Group and M/A/R/C® Research, the Recommendation Index is released quarterly and has been highlighted by Nestle’s California Pizza Kitchen as the newest standard for consumer satisfaction.
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FAQS
- Recommendation Index Overview
- The Power of Recommendation
- About the Methodology
- Business Advantage
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IN THE NEWS
- 4/30/10 “The Big Banks Consumers Recommend Most Often” - New York Times
- 4/29/10 “Recommendation IndexSM Identifies Banks Most Recommended by U.S. Consumers - PNC, Credit Unions and Wells Fargo Lead Pack” - PR Newswire
- 12/11/09 "California Pizza Most-Recommended Casual Chain" - MediaPost
- 12/10/09 “WOM Recommendation Index Ranks Top Restaurant Chains” - Marketing Charts
- 12/08/09 “Newly Launched Recommendation Index Identifies Brands Most Recommended by U.S. Consumers - Provides Insight Into Leading Influence on Purchase Behavior” - PR Newswire
