Each day, consumers are bombarded by thousands of commercial messages. Each year, marketers shell out billions of dollars with the hopes that their message will be the one that breaks through. How can your brand find the power to bridge the gap?
The recommendation of a friend, family member or other trusted source is the most important factor in shaping perceptions about a brand and influencing purchase decisions. A number of research studies have concluded that recommendations have a direct impact on sales, while a recommendation against a brand has eight times the impact of a positive recommendation. All of which begs the question: should brands know how they are being recommended?
The Recommendation IndexSM helps put tangible meaning behind this and the benefits of understanding where and how people are talking about you or your brand.