By knowing the words and phrases with which people are making recommendations in your category, it becomes possible to deliberately drive and amplify those qualities that matter most to consumers. There is a significant competitive advantage in intentionally shaping and tracking how you are being recommended. The result of which is a direct relationship between your volume of recommendations and its impact on sales.
For consumers, the Recommendation IndexSM offers a benchmark for how brands are talked about and recommended against competitors, providing information to help choose “the best” or most positively recommended in a given category. Armed with this new research, consumers gain a peace of mind in knowing that they are making better decisions about the brands they choose.
For brands, the Recommendation Index offers the opportunity to gauge their level of recommendation versus that of competitors and the overall industry. The Index becomes a direct correlation of how consumers are talking about them across both on and offline channels, thus connecting brands to the voices that matter. The top ten most positively recommended list also becomes a coveted ranking that denotes superior quality, service and overall interest by the general public.