Zócalo Group is a full-service Word of Mouth Marketing agency, helping clients become the most talked about and recommended brands in their category. Built on the game-changing insight that the recommendation - from a friend, family member, colleague or expert – is the single most powerful determinant of the purchase decision, Zócalo Group helps brands go beyond short-term “buzz” to capitalize upon the opportunity and ROI potential of interacting directly with consumers and industry experts. Rather than employing one-off tactics, Zócalo Group’s holistic, transparent, sustainable and measurable approach enables clients to engage consumers and influencers across all social media, traditional media, and offline channels, putting the power of the recommendation to work, to drive conversations, brand recommendations, and ultimately, sales.
Based in Chicago, Zócalo Group was named the Holmes Report’s 2009 “New Media Agency of the Year” for its work in social media, and was also honored for the 2009 Best Social Media Program by the Business Marketing Association. The agency has also received significant recognition for its new Digital Footprint Index by the Society of New Communications Research and The Holmes Report’s SABRE Awards for “Social Media Measurement” and “Evaluation."
Zócalo Group is a unit of Omnicom Group, Inc. (NYSE: OMC) and Ketchum Public Relations. For more information, please visit www.zócalogroup.com.